ITC shares the importance of #biobased packaging solution to combat #foodwaste!
The objective is to help cut down on the waste of food by designing new practical packaging that meets the recyclability or compostability requirements and guarantees food safety.
Throughout the ages our lifestyle has influenced the concept and the design of food packaging. Packaging has changed and evolved in line with the needs of society and consumer demands.
The huge transformation from rural to urban life resulted in the manufacturing of top performance food packaging for both the transportation and the storage of the product without much consideration for its environmental impact.
Nowadays, packaging has countless functions and features so that it can preserve food and attract and inform consumers.
In the European environmental strategy, packaging has a crucial role in the transition to a circular economy, by focusing on sustainable packaging solutions that stop food waste.
The demands of the new markets and the existing legislation associated with sustainability, pose new challenges to innovate the design of the packaging. The packaging has to preserve the food, the consumption of materials has to be reduced to minimize the waste produced and the packaging has to be more sustainable.
In this sense the Ecodesign is part of the Circular Economy strategy and it helps us attain the objective of the Sisters Project in terms of improving the sustainability of the packaging to preserve food. We are developing bio-based rigid packaging that is recyclable and compostable, which improves its sustainability and at the same time reduces the possible negative impact on the environment.
The objective is to contribute to cutting down on the amount of food that is wasted by designing practical packaging that meets the recyclability or compostability requirements and guarantees food safety.
By using the Ecodesign we make the packaging lighter with more efficient designs, we choose more sustainable raw materials and we study the optimum production and packaging along with efficient logistics, closing the loop by recycling the materials.
All the stages of the life cycle of packaging are taken into consideration in the Ecodesign, from designing the packaging to its end-of-life management, in order to minimize the consumption of resources and the generation of greenhouse gas emissions.
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