As we celebrate World Agriculture Day, we are reminded of the vital role that farmers and primary producers play in feeding the world and sustaining our communities. This day offers us a unique opportunity to reflect on the importance of agriculture in our lives and to explore new ways to support and empower those who are at the heart of the agri-food sector.

At SISTERS, we believe that the future of farming lies in embracing innovation, sustainability, and local empowerment. That’s why we are thrilled to launch the #RootsToMarket campaign on this significant day. Our campaign aims to raise awareness among primary producers about the immense benefits of short value-chains, which are not only key to boosting their business but also to driving positive change in the entire agri-food sector.

The Importance of Short Value-Chains

Nowadays, many farmers face challenges such as volatile markets, high transportation costs, and significant food waste. Long supply chains can disconnect producers from consumers, making it difficult for farmers to earn fair prices for their products. This is where short value-chains come into play.

Short value chains, which prioritize local markets and direct connections between producers and consumers, offer a powerful solution. By shortening the distance between farm and table, these value-chains help farmers increase their profitability, reduce food waste, and strengthen the resilience of their businesses. Moreover, they contribute to the sustainability of local economies and the overall health of our environment.

The #RootsToMarket Campaign

The #RootsToMarket campaign is centered around the idea that by empowering local producers, we can create a more sustainable, resilient, and thriving agri-food sector. Our tagline, “From Our Roots to Your Table – Empowering Local Producers, Boosting the Agri-Food Sector,” encapsulates this vision.

Through this campaign, we aim to achieve several key objectives:

  • 1
    Highlighting the Benefits of Short Value Chains: We want to showcase how short value-chains can increase farmers’ profitability, reduce waste, and enhance the sustainability of their businesses. By connecting directly with consumers, producers can retain more value from their products and build stronger relationships with their local communities.
  • 2

    Informing Primary Producers: Our goal is to educate farmers and primary producers about the economic resilience that short value-chains can offer. By minimizing reliance on intermediaries and focusing on local markets, producers can better withstand economic fluctuations and contribute to the strength of local economies.

  • 3
    Promoting Innovative Practices and Technologies: The SISTERS project is at the forefront of developing innovative solutions to reduce food losses and waste at the primary production stage. One of our key innovations is the Regioneo app, a tool designed to help farmers streamline their operations, reduce waste, and connect with local markets. Through the #RootsToMarkt campaign, we aim to raise awareness about such technologies and encourage their adoption.

Celebrating World Agriculture Day

World Agriculture Day is the perfect moment to launch the #RootsToMarket campaign, as it aligns with the global celebration of agriculture’s contributions to society. On this day, we honor the hard work and dedication of farmers who nourish the world and care for our planet.

However, this celebration also serves as a call to action. We must continue to innovate and find new ways to support our farmers, reduce food waste, and build a sustainable future for the agri-food sector. The #RootsToMarket campaign is our commitment to this cause, and we invite you to join us in empowering local producers and making a positive impact on our food systems.

To wrap-up

As we embark on the #RootsToMarket journey, we encourage all farmers, producers, and supporters of sustainable agriculture to get involved. Explore the benefits of short value-chains, learn about innovative practices like the Regioneo app, and become part of a movement that seeks to empower local producers, reduce waste, and help the agri-food sector thrive.

Let’s celebrate World Agriculture Day by taking meaningful steps towards a brighter, more sustainable future. Together, we can bring the fruits of our labor from our roots to your table.

Learn more about the #RootsToMarket campaign and explore our resources in the campaign page. Join the conversation on social media using #RootsToMarket and share your stories of empowerment and sustainability in agriculture.