As the #RootsToMarket campaign draws to a close, we look back on the incredible journey we’ve shared over the past weeks. Launched on World Agriculture Day, this campaign was more than just a call to action—it was a movement to empower local producers, reduce food waste, and build a sustainable agri-food sector for the future.

Through the campaign, we sought to highlight the transformative power of short value-chains, raise awareness about innovative practices, and bring together a community of primary producers and supporters who are committed to creating a thriving and resilient food system. Today, we’re excited to share a recap of the campaign’s successes and the impact we’ve made together.

Campaign Highlights

Raising Awareness on the Importance of Short Value-Chains

From the very start, the #RootsToMarket campaign focused on educating farmers and primary producers about the benefits of short value-chains. We shared insights into how these value chains can significantly boost profitability, reduce waste, and strengthen the sustainability of farming businesses. By connecting directly with consumers, producers are not only able to retain more value from their products but also contribute to the growth of their local economies.

Engaging the Community on Social Media

The #RootsToMarket campaign saw active participation across multiple social media platforms, including Instagram, Facebook, LinkedIn, and X. Our posts sparked meaningful conversations about the future of farming, the importance of supporting local producers, and the role of innovation in reducing food waste.

We also encouraged our audience to share their own stories and experiences using the hashtag #RootsToMarket, creating a vibrant online community dedicated to sustainable agriculture. The campaign’s reach extended beyond our expectations, thanks to the enthusiasm and commitment of everyone who participated.

Promoting Innovative Solutions like the Regioneo App

A key component of the #RootsToMarket campaign was showcasing the innovative tools and technologies developed by the SISTERS project to reduce food losses and waste. One of the standout innovations was the Regioneo app, designed to help farmers streamline their operations, minimize waste, and connect with local markets.

Through dedicated posts and a dissemination kit containing six detailed materials, we provided producers with the knowledge and resources they needed to fully leverage Regioneo’s functionalities. The response was encouraging, with many farmers expressing interest in adopting the app to enhance their business operations and sustainability efforts.

Conclusions

As we close the #RootsToMarket campaign, we want to express our heartfelt gratitude to everyone who contributed to its success. From farmers and primary producers to supporters and partners, your involvement has made a real difference in advancing our shared goals of empowering local producers, reducing waste, and promoting sustainability in the agri-food sector.

While the campaign may be ending, the work continues. We encourage you to keep exploring the benefits of short value-chains, to adopt innovative practices like those we’ve highlighted, and to stay connected with the SISTERS project for more resources and updates.

Together, we have taken important steps towards a more sustainable future, where local producers are empowered, food waste is minimized, and communities thrive. Let’s continue to grow and build on the momentum we’ve created during the #RootsToMarket campaign. Thank you for being part of this journey.

Stay engaged with the SISTERS project and explore more resources on sustainable agriculture by visiting our website here. Keep sharing your stories and successes using #RootsToMarket, and let’s keep working together to empower local producers and build a better future for all.